When shopping for a car, price always matters. So, if you are, or were, in the United States armed forces, it might make sense to shop the brands offering a military discount or incentive. Several do. As with any deal, there are stipulations, exceptions, and restrictions. But for the most part, carmakers offering military discounts are interested in giving a break to those and often the families of those serving or have served.
Qualifying for a military discount doesn’t mean you should bypass all the best practices when shopping for a car. Do the research, get pre-qualified for a loan (if not using the carmaker financing), and talk to your insurance agent.
Who Offers Military Discounts?
We’ve assembled a comprehensive list of most of the brands offering military discounts, ranging from $300 to $2,000. Some require financing or leasing through their captive financial arms. For example, General Motors doesn’t, while Honda does. In either case, to qualify for the discount, you must also qualify for financing to get the deal. Some offers have expiration dates, while others are open-ended, continuing until terminated by the carmaker.
Many newer EV companies, like Lucid, Tesla, and Rivian, do not currently offer military discounts.
What You Need for a Military Discount
Carmakers have different requirements to prove service when applying for a military discount. Among typically required identification is a Leave and Earnings Statement (LES), DD Form 214 (Certificate of Release or Discharge from Active Duty), and military ID. All carmakers define U.S. military as Army, Navy, Marines, Air Force, and Coast Guard; a few now include Space Force. Some carmakers verify eligibility through the online tool ID.me.
Acura
Discount: $750
Vehicles: 2023 Integra, 2022 or newer ILX, MDX, TLX, and RDX models (excludes Acura NSX and PMC models).
Eligibility: The following customers qualify:
- U.S. military active duty, including Army, Navy, Air Force, Marines, National Guard, Coast Guard, and Active Reserve, and their spouses
- U.S. military Ready Reserve and retirees and their spouses within two years of separation from active service
- U.S. military veterans and their spouses within two years of separation from active service
- Gold Star family members
Acura has a Military Appreciation Offer that applies to newly financed and leased vehicles. You must provide your Leave and Earnings Statement as proof of military status. The current offer expires on April 3, 2023.
BMW
Discount: $500-$2,000
Vehicles: Newly financed and leased vehicles. Some models are excluded; confirm with your local dealer.
Eligibility: This offer is available for the following buyers:
- Active military
- Retired military members
- Reserve military members
- Veteran military personnel
- USAA members
- Immediate families
BMW requires you to confirm your military status using the online verification tool ID.me.
Fiat Chrysler Automobiles (FCA)
Discount: $500
Vehicles: The current FCA incentive applies to purchases and leases on model year 2022 and newer vehicles, including the Dodge SRT.
Eligibility: The following buyers are eligible for this discount:
- Active military
- Active reserve
- Retired military and reserve
- Honorably discharged veterans within 12 months of separation
- Fully disabled veterans who the U.S. Department of Veterans Affairs rates as “individually unemployable.”
There may be some variation among brands (Dodge, Chrysler, Jeep, Ram, Fiat, and Alfa Romeo), but FCA generally offers at least a $500 discount on qualifying vehicles. Military members stationed overseas may be eligible for an additional bonus.
Ford
Discount: $500 Bonus Cash
Vehicles: The bonus applies to qualifying 2022 and 2023 Ford and Lincoln vehicles.
Eligibility: Ford Motor Company and Lincoln extend this offer to the following buyers in some ZIP codes:
- Active military
- Retired military
- Military spouses and surviving spouses, and other household members who are residents of the United States
- Honorably discharged veterans within 24 months of separation
GM
Discount: Varies
Vehicles: 2022, 2023, and 2024 Chevrolet, Buick, GMC, or Cadillac vehicles.
Eligibility: General Motors has the GM Military Discount Program. It’s available to the following buyers:
- Active U.S. military
- Reservists
- National Guard
- Retired U.S. military and veterans
- Sponsored spouses of above
This discount can be combined with GM’s other offers or deals, but it cannot be applied to a lease or a previous purchase. Discounts may differ across the GM brand. You do have to register at ID.me to confirm eligibility.
Honda
Discount: $500
Vehicles: Any new 2022 or newer Honda vehicle.
Eligibility: This offer is available through Honda Financial Services to members and spouses of U.S. military:
- Active duty
- Active Reserve
- Ready Reserve
- U.S. military retirees and veterans within one year of separation from active service
Hyundai
Discount: $500
Vehicles: Discount applies to in-stock dealer vehicles.
Eligibility: Hyundai’s Military Program applies to the following buyers:
- Active U.S. military
- Reservist
- National Guard
- Veteran and retired military personnel
The current offer expires on Jan. 2, 2024. For new leases, the discount must be applied toward the amount due at lease signing or toward the capitalized cost reduction. For new finance contracts, the rebate must be applied toward the down payment.
Infiniti
Discount: Varies
Vehicles: New models where applicable.
Eligibility: Infiniti has a military-incentive program in place for the active or reserve duty members of the following:
- U.S. Army
- U.S. Army National Guard
- U.S. Navy, U.S. Marine Corps
- U.S. Air Force
- U.S. Air National Guard
- U.S. Coast Guard
- U.S. Public Health Service Commissioned Corps
- Spouses and domestic partners
- Retired U.S. military
U.S. military veterans must be within 24 months of separation from Active or Reserve Duty. Military pricing may vary across dealers and models in the lineup.
Kia
Discount: Varies
Vehicles: New purchased and leased vehicles.
Eligibility: The discount is available for the following buyers:
- Active-duty U.S. military
- Reserve U.S. military
- Retired and honorably discharged U.S. military
- Spouses and immediate family
Kia’s military incentive program offers will vary from dealer to dealer but are usually $300 to $400 off MSRP.
Lexus
Discount: $1,000
Vehicles: New finance or lease contracts.
Eligibility: Lexus has a Military Reward Program through its financial arm Lexus Financial Services. Their $1,000 incentive is one of the best in the industry. It’s available to the following buyers:
- Active U.S. military
- Ready Reserve
- National Guard
- Retired U.S. military
- Veterans within two years of discharge
Mazda
Discount: $500
Vehicles: 2022 and 2023 purchase and leased vehicles.
Eligibility: The following buyers are eligible:
- Active service members
- Reserve military members
- Retirees, or disabled veterans
- Any service member within two years of separation qualifies with an honorable discharge
- Immediate family, including spouse and children
Mazda’s Military Appreciation Bonus Cash program offers $500 towards a new (2022-2023) Mazda Car or SUV if you are an active member of the U.S. Military, reserve, or are retired/veteran separated in the last two years. Spouses and immediate family members living at home also qualify.
Mini
Discount: Up to $1,000
Vehicles: New 2022 and 2023 purchased and leased vehicles.
Eligibility: The following buyers are eligible:
- Active duty military members
- Reservists
- Retirees
- Veterans
- Military family members
- USAA membes
- Immediate family, including spouse and children
The Mini Military Incentive program offers up to $1,000 toward a new (2022-2023) lease or purchase. Check local Mini Center for vehicle availability. You must confirm your military status using the online verification tool ID.me.
Mitsubishi
Discount: Up to $500
Vehicles: Select new cars and SUVs purchased before March 31, 2023.
Eligibility: Customers (or their spouse) must be on active duty, active reserve, retired, or a veteran within 12 months of separation from the U.S. military, including:
- United States Army
- Navy
- Air Force
- Marine Corps
- National Guard
- Coast Guard
- Space Force
Mitsubishi’s military rebate offers up to $500 off select cars and SUVs. Customers may use the financing source of their choice.
Nissan
Discount: $500 to $1,000, depending on the vehicle
Vehicles: Confirm applicable vehicles with your local dealer.
Eligibility: The following buyers qualify for Nissan’s military discount:
- Active U.S. military
- Reserve U.S. military
- Retired U.S. military (must have completed 20 years of active or reserve duty)
- Veterans within 24 months of separation from active or reserve duty in U.S. military
Nissan offers an exclusive Nissan Military Program that can be combined with other current incentives. Other offers are available for overseas service members.
Subaru
Discount: $500
Vehicles: Confirm applicable vehicles with your local dealer.
Eligibility: The discount is available to active-duty and reserve members of the following branches:
- U.S. Air Force
- U.S. Army
- U.S. Navy
- U.S. Marines
- U.S. Coast Guard
- National Guard
The Subaru military discount is also for veterans and retired military within 12 months of their date of separation. After confirming the sale price on an eligible vehicle, Subaru provides an additional discount of $500, over and above “any applicable zone or regional cash incentives in effect at the time of purchase.”
Toyota
Discount: $500
Vehicles: Newly purchased or leased vehicles.
Eligibility: The following buyers qualify:
- U.S. military personnel
- Household member of eligible U.S. military personnel (including Gold Star families)
- U.S. military retirees
- U.S. military veterans (within two years of discharge)
Toyota offers a $500 rebate on the purchase of new Toyota vehicles. For leases, the rebate must be applied toward the amount due at signing. For finance contracts, the amount must be applied toward the down payment. The program is not available in Alabama, Florida, Georgia, Hawaii, North Carolina, and South Carolina.
Volkswagen
Discount: $500
Vehicles: Select models bought from 2022 to 2024, Golf R excluded.
Eligibility: The Volkswagen Military Bonus applies to the following buyers:
- Active-duty U.S. military service members
- U.S. military veterans within 24 months of active duty
- U.S. military retirees (retirees must have served 20+ years in the military)
- First Responders (police officer, sheriff/sheriff’s deputy, correctional officer, state trooper, federal law enforcement officer, firefighter, EMT, paramedic, 911 dispatcher/operator)
- Family household members
The current offer expires on Jan. 2, 2024.
Volvo
Discount: $500
Vehicles: New, leased, and certified pre-owned models.
Eligibility: Volvo’s military offer is restricted to active U.S. military stationed in the U.S., National Guard, Reserves, and veterans.
Service members serving overseas are also eligible for deep discounts, delivery options, five years of free shipping from Europe to the U.S., three years of free servicing and a 4-year warranty worldwide, no import duty, and more.
USAA
Several carmakers offer discounts through USAA (United Services Automobile Association). Some, listed above, have their separate programs, as well. USAA members can save up to $1,000 on eligible vehicles from Volvo, Jeep, Dodge, Ram, BMW, Chrysler, Mini, and Alfa Romeo. Savings of up to $500 are available on eligible Fiat models and up to $2,500 on eligible Mercedes-Benz models.
Most of these rebates are for veterans within 1 or 2 years of discharge. What is the difference between a vet who served 2 years ago or 20 years ago we are all veterans. Shame on all these companies for saying only certain vets deserve a discount.
See below..
I,M a veteran and when I bought a new van I shopped around and went to a dealership in Las Cruces NewMexico and found rebates there not for vets just rebates and I live in Elpaso,Texas.
Looks like this help they’re talking about is for active duty personnel which doesn’t include veterans that’s how I read it. They don’t seem to understand that active duty soldiers have help from their credit unions.We veterans many of us disabled are the ones that need your help. Thank you